Click It or Ticket Campaign

June 12, 2013  |  Jon P. Erickson

Minnesota was a part of a national “Click It or Ticket” campaign over Memorial Day weekend. You may have noticed electronic freeway billboards advertising this “Click It or Ticket” effort. The campaign has been sponsored by the National Highway Traffic Safety Administration(NHTSA} for more than 20 years. They have seen seat belt use go up to where they now estimate that 86{a0c01d20c42349884e67ff80c137866b0a9fe47aaae8f8a86a605a369ae487c3} of drivers nation wide now buckle up. The state of Washington leads with an average 97.5{a0c01d20c42349884e67ff80c137866b0a9fe47aaae8f8a86a605a369ae487c3} seat belt usage,with Minnesota at about 95{a0c01d20c42349884e67ff80c137866b0a9fe47aaae8f8a86a605a369ae487c3}.
Since 2005, the state of California has erected more than 600 traffic signs supporting seat belt usage. The California Office of Traffic Safety claims that this public service message approach has worked, and Californian seat belt usage is now up to 96.6{a0c01d20c42349884e67ff80c137866b0a9fe47aaae8f8a86a605a369ae487c3}.
My hope is that Minnesotans will continue to get the message, and by next year will be at the top of seat belt usage nationwide.