{"version":"1.0","provider_name":"Barna, Guzy &amp; Steffen, LTD.","provider_url":"https:\/\/www.bgs.com\/blog","author_name":"Jon P. Erickson","author_url":"https:\/\/www.bgs.com\/blog\/author\/jon-p-erickson\/","title":"Lawyers and Advertising - Barna, Guzy &amp; Steffen, LTD.","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NGTKJ3bV2Y\"><a href=\"https:\/\/www.bgs.com\/blog\/2011\/02\/16\/lawyers-and-advertising\/\">Lawyers and Advertising<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bgs.com\/blog\/2011\/02\/16\/lawyers-and-advertising\/embed\/#?secret=NGTKJ3bV2Y\" width=\"600\" height=\"338\" title=\"&#8220;Lawyers and Advertising&#8221; &#8212; Barna, Guzy &amp; Steffen, LTD.\" data-secret=\"NGTKJ3bV2Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","description":"All Minnesota lawyers are required to conduct their professional activities consistent with the MN Rules of Professional Conduct. These are often referred to as the \u201cCanon\u2019 of Ethics.\u201d These rules\/canons cover a wide range of activities including advertising, and direct communication to the public about legal services. The rules on advertising and direct communication can be found in Rules 7.1\u20137.5 of the MN Rules of Professional Conduct. Rule 7.3 sets out the restrictions on how a lawyer or law firm may have direct contact with a potential new client to solicit a case or legal representation. Some lawyers send out letters and brochures to injured people whose name they get from a public list. This written communication must identify itself as \u201cadvertising material.\u201d A lawyer can contact a potential new client directly if that lawyer has a &#8220;family, close personal or professional relationship\u201d with that person. Lawyers at BGS tell staff, family, neighbors and friends because of our personal and professional relationships with them, to let us know if they or someone they know has been in an accident and injured in some way. If they know someone injured, we then would ask our staff, family or friend to contact the injured person to get permission for one of our personal injury lawyers..."}